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Lessons from the rooms.
A letter most Tuesdays on founders and the rooms they rise in. Every one lives here too: testing ideas, hiring, funding in Africa, and staying in the game.
What you getOne letter, most Tuesdays.A true story from the rooms and one thing you can try that week.
Who it is forFounders, and the people who back them.And anyone building a room of their own.
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Most Tuesdays, on the site and on LinkedInFrom a recent letter
Five years and more than 5,000 founders later, I have finally admitted that the programs we are known for are the least important thing we do.
Read it in fullEvery article.
15 pieces
On buildingSolutions in search of a problemThe quiet killer of African startups is falling in love with your answer before you've understood the ache. Why problem-first thinking beats building in the dark.6 July 2026 · 6 min read
On validationThe Overbuilt Dream vs. The Validated RealityMany entrepreneurs build elaborate solutions in isolation, only to discover their customers want something simpler. Why starting with WhatsApp and M-Pesa beats a polished MVP.6 July 2026 · 3 min read
On equityWho's Building Africa's Future?77% of $3.5B raised in Africa went to expat founders. Africa has the talent. The gap is aligned trust, equitable capital, and platforms that truly see its own.6 July 2026 · 3 min read
On mindsetWhy Is Building Startups Frustrating?The four traps that burn founders out, from building to prove a point to chasing grants when you need customers.6 July 2026 · 3 min readGet the next one.
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